Brand identity

Linda Orr, Guest Writer and Associate Professor of Marketing at the University of Akron, wrote a beautiful article that reflects the importance of Brand Identity. 


She stresses the importance of establishing a brand identity, how the look of the brand effects your business, how to create brand awareness and how that brand once established will built  trust, credibility and loyalty. If you are re-branding your company or starting a new business this will definitely help you understand the importance of creating a Logo, slogan and other marketing identities to build your business. 


Please view her full article here!



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